A produser-determined future for the value of personal data

All of us produce valuable data by writing posts, using chat programmes, watching videos, buying goods, driving cars, opening smart fridges, clicking links and even just carrying a smartphone in the back pocket of our jeans. This data is a resource, capital and commodity produced by users of data-driven products and services. The value of data has been repeatedly called oil of the 21st century. Who owns and controls the value of this resource?

"Data value added" is a design research focused on how the value derived from the asset of personal data should be distributed more equitably, under what principles and the most important: among whom.